To pay by check, contact Nicole at GROW. 616.458.3404. nnicolas@growbusiness.org

SWOT Analysis

with Carleen Crawford
Vice President of Marketing & Communications
Pine Rest Christian Mental Health Services

Thursday, April 29

5:30 to 7:00 p.m.

So what is a SWOT and why do you need one?

A SWOT analysis is a simple yet valuable process used to evaluate the Strengths, Weaknesses, Opportunities and Threats that may affect the achievement of individual or company objectives. It is useful in identifying the favorable or unfavorable internal and external factors that have an impact on your success.

In this session, we’ll review the reasons for completing a SWOT, outline the process, and then discuss how to apply the results to your personal life or to your business.  You’ll walk away with a small tool kit that you can use immediately in your next strategic planning session or brainstorming meeting.

Carleen has spent over 25 years in public relations and corporate communications. Her work history includes management positions in broadcast media, healthcare and higher education. Her areas of expertise include strategic and business planning, corporate and crisis communications, corporate branding and reputation management, and employee relations.  Prior to joining Pine Rest, Carleen was President of Crawford Communications, a public relations and communications consulting company.

Carleen is completing her second term on the Board and as President of the Board of Directors of GROW (Grand Rapids Opportunities for Women).